How to use — step by step
Before you set a price, know the number that matters: what actually lands in your pocket after the platform takes its cut and you've paid for the product and the label.
- Pick a platform preset — Etsy, eBay or Shopify — to load commonly cited standard fees. Always verify against the platform's current fee page; presets are a starting point, not a quote.
- Enter the item price and what you charge the buyer for shipping.
- Enter your costs: what the product costs you, and what the label costs you.
- Adjust the fee fields: the transaction percentage, the payment-processing percentage and fixed fee, any per-order or listing fee, and an ads percentage if the sale came from platform advertising.
- Read the results: money in, fees, costs, profit, margin, and the break-even item price.
- Check the free-shipping line at the bottom: it shows the item price that would break even if you folded shipping into the price — the honest way to compare 'free shipping' against charged shipping.
How it works
Revenue is item price plus shipping charged. Fees apply to that revenue: transaction percentage + payment percentage + fixed payment fee + flat listing fee + ads percentage. Profit is revenue minus fees minus product and label costs; margin is profit as a share of revenue.
The break-even price solves for the price where profit is zero. Because percentage fees grow with price, you can't just add costs — the formula divides your total fixed costs by (1 − total percentage rate). The same structure powers the free-shipping comparison, which adds the label cost to the fixed side and shows the equivalent item price. That's the number to compare against your current price when you're considering 'free shipping over $35' style policies.
Margin and markup are deliberately both visible in sibling tools: a 100% markup is only a 50% margin, and confusing the two is a classic pricing mistake.
Use it as a pricing lab, not just a checker. Want to know whether free shipping over $35 helps? Model the average order with the label cost in place, then model it with shipping folded into the price and the label at zero — the tool's free-shipping line computes that equivalent price directly. Bundles work the same way: sum the product costs, keep one label, and compare the bundle's profit against the items sold separately.
Frequently asked questions
Are the preset percentages official?
No — they are commonly cited standard rates as of late 2026, clearly labeled as examples. Fees vary by country, category and account; the platforms' own fee pages are authoritative.
Does it handle sales tax or VAT?
No. Marketplace-collected tax is the buyer's money passing through, not your revenue. For your own tax-inclusive pricing, use the Sales Tax & VAT Calculator alongside this one.
Can I model Etsy Offsite Ads?
Yes — Offsite Ads charge a percentage of the sale (15%, or 12% on optional participation for most sellers). Put the applicable percentage in the ads field.
Why is my real payout slightly different?
Payouts can include currency-conversion fees, deposit fees, or adjustments. This tool models one sale's fees and costs — check your ledger for account-level charges.
How often do platform fees change?
Rarely but suddenly — a point here, half a point there. Re-verify the preset against the platform's fee page each quarter and after any announcement email.
Should I run one calculation for my whole shop?
Better per product or per price band: a $12 item and a $80 item carry very different fee weights and margins. Averages hide the loss-makers.
My margin is negative at every price I try. Now what?
That's the tool doing its job. The levers, in order of painlessness: raise price, cut product cost, cheaper packaging, lighter shipping box, different platform.
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